The importance of brand

brand-identity-G&PBranding is one of, if not the most important aspects of any business and is in essence the projection of your image and is designed to build trust with customers and stakeholders.

Without a brand identity your company is faceless – with a poorly designed and delivered corporate ID you are essentially painting a negative picture of your brand and it’s service and values. Of course nobody wants unhappy customers/clients but even more so in today’s digital landscape brands are being made or destroyed through social media at a frightening speed and scale.

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5 best website UX practices part 1 – beauty is only skin deep

Good web design can mean different things to different people – as with many things, beauty is in the eye of the beholder – but beauty on the web is only skin deep.

In recent times the need to build and deliver web user experiences that exceed pure visual beauty and enable potential customers to achieve their online goals and tasks has required designers and web developers to ensure the user is placed at the heart of everything they do (user-centric design). In order to create an enjoyable online experience, users need websites that are easy to use and have clearly signposted paths. These experiences are heavily influenced by UX (User Experience) and below I have listed what I consider to be 5 of the main UX rules that I believe contribute to great web experience that not only encourage users to stay on your site, but also come back again.

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Website Planning – Path to Success

Planning a website or website design is a vital stage of the website development process, yet so many web designers/developers still fire up dreamweaver or their web design weapon of choice and dive into their project without a clear path mapped out.

Diving straight in and failing to plan will undoubtedly lead to a website that doesn’t fulfil the your clients expectations and will fail to communicate with your clients target audience. 
After the initial client meeting many web designers will go straight into creating website visuals based on the limited information they have extracted from their client.

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5 Vital SEO tips

In challenging economical times we cant all afford to pay for a full SEO audit of our website or even have the time to do it ourselves (assuming we have the knowledge). However, this should not stop your website from being a well oiled SEO machine. As a Graphic Designer/Web Designer I am amazed at the extent of SEO factors that can impact on your rankings in Google, Bing, Yahoo and other search engines. The following are what I consider 5 SEO must do’s, and here’s the best bit – they wont take long to do and you wont need to hire a search engine optimisation specialist.

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